Starting a new business is a big commitment — especially when you’re working full-time, Vice President of an active not-for-profit board of directors, and very involved in your community. That was the dilemma facing Careerable Founder and Chief Enabled Careerist Katie Smith in late 2013 when she began to build her career coaching company.
Working with a traditional creative agency was cost-prohibitive for her self-funded startup. She considered hiring freelancers herself, but she didn’t have time to find and manage the diverse team she needed to bring her ideas to life. She needed someone to manage the creative process on her behalf so she could focus on building her business plan, attracting clients, and doing what she did best — helping people find their dream careers.Return to Portfolio