THE CHALLENGE

Creative Brief

Geofeedia is a leader in location-based social intelligence with offices in Chicago, IL and Indianapolis, IN. Like most SaaS startups, much of their early headcount was dedicated to product and sales teams. When they hired a Director of Marketing in early 2015, they knew it was critical to improve and expand their brand and marketing materials. But, they didn’t yet have an in-house team to execute. They also didn’t have the marketing budget to engage a traditional creative agency. Enter Creative Quarterback.

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THE SOLUTION

Creative Approach

We drafted a team of 11 freelance creatives and worked with the Director of Marketing to outline priority projects that spanned branding, digital, collateral, content, and print and promo. Over the next six months, we expanded their existing brand (including a corporate template library), branded their new annual user conference and college program, wrote and designed whitepapers, client case studies, infographics, and data sheets, developed ads and trade show materials, executed lead gen direct mail campaigns, and created a fully-custom, responsive, and SEO-optimized website.

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The CQB team was an extension of our team and provided a seamless working experience. Our website and branding are refreshed and easy for us to update and maintain moving forward with our small, in-house team.

Amy Condle, Director of Marketing, Geofeedia

Loving the new @geofeedia website. Great job to @acondle @CreativeQB and the entire team!

R. J. Talyor, VP Product, Geofeedia

Our new business cards are awesome. Very professional!

Phil Harris, CEO, Geofeedia

Tackle Your Creative Wish List

If you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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