THE CHALLENGE

CREATIVE BRIEF

Octiv (formerly TinderBox) is a software platform that redefines sales productivity. They reached out to us as they were preparing for a major trade show called Sirius Decisions. They planned to host a special evening prospecting event during the show featuring an interactive cooking experience. With so much time and money invested in the event, Octiv needed to be sure that their top prospects would be there and be impressed.

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THE SOLUTION

CREATIVE APPROACH

Our team created a direct mail campaign to promote the event – but not just any old flat paper invite. In keeping with the cooking class theme, we designed a custom spice set that color-coordinated with their brand (thanks to paprika, chili flakes, cayenne, and black peppercorns) and included a playful invitation to match. We also created signage and other promotional items for the evening itself. Needless to say, their prospects loved the campaign. But, more importantly, they showed up for the event.

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We had people tell us that this was the best campaign they have ever seen.

John Kwiatkowski, Octiv

We couldn’t have been happier with the event last night. To us, it was perfect. Can’t thank CQB enough for stepping in to help us pull it together!

Ashley Schwab, Octiv

Everyone is so happy with your team. We are already talking about the next project!

John Kwiatkowski, Octiv

TACKLE YOUR CREATIVE WISH LIST

If you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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