THE CHALLENGE

CREATIVE BRIEF

The Human Resources field is entering a time of exciting growth and innovation (we never thought we’d hear those words either). After decades of seemingly glacial progress, companies are moving their back office operations to the forefront of their business strategy.

Analytic.li’s founders spent much of their careers in the world of payroll and HR systems, so they were well acquainted with the industry – its intricacies, its shortcomings, and its potential. They realized two things: human capital is critical to modern-day business success, and better people analytics lead to better people decisions.

They combined their industry foresight and technical expertise to create a software company focused on data-driven people analytics. They had a name they loved, but they needed help creating a brand and online presence that would bring their idea to life.

THE SOLUTION

CREATIVE APPROACH

Here’s the thing: unlike competitors in the HR analytics field, Analytic.li’s product is innovative, sleek, and forward-focused. Every element is designed to support the bright future of HR and give companies the information they need to make better people decisions.

We began by creating a fresh, modern logo, brand guidelines, and templates that matched their team’s visionary style. Then, we designed a chic and scalable website (with a special focus on engaging, digestible copy) to showcase their product and engage their dual audiences. Finally, we provided design source files to Analytic.li’s internal developer, who was responsible for building the live site.