From Creative Quarterback & Executive Services

You Can't Win if They Don't Play

Casino Campaign Club is a creative direct mail lead generation program that helps bring your high rollers back to Vegas — like clockwork. We manage the process from start to finish so every campaign happens on time, on budget, and on message.

This program combines the creativity and marketing skills of Creative Quarterback with the deep printing and logistics experience of Executive Services. Jamey Perlinski, owner of Executive Services, will reach out soon to schedule a meeting!

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WHAT'S IN IT FOR YOU

Member Benefits

We’re all about win-wins here at Creative Quarterback. Casino Campaign Club allows our team to plan, create, and execute further in advance and on a set schedule. In return, you receive our Member-Only savings on all promotional items (20% savings over non-members) and a host of additional benefits designed to help you (and your budget) breathe easier:

20% Promo Savings Over Non-Members
Predictable (Yet Flexible) Quarterly Spending
Fuller Funnels & Warmer Prospects
Entire Process Managed by Our Team (Not Yours)
Cross-Functional Campaign Expertise
Creative Campaigns Unique to You (No Overlap)

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WHAT YOU CAN EXPECT

Quarterly Deliverables

As a Casino Campaign Club member, you can count on a set number of campaigns (four) delivered on a set schedule (beginning or end of each quarter). No more uncertainty. No more missed opportunities. No more sales team confusion. No more panicked end-of-quarter Hail Marys.

Three Creative Concepts Per Quarter (Choose One)
Holistic Budget Management & Ordering
End-to-end Project & Vendor Management
Creative Campaign Copy, Illustration & Design
Branded Packaging, Assembly & Shipping
Proactive Planning One Quarter in Advance

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The programs we’ve run with CQB and Executive Services have scaled to drive hundreds of thousands of dollars in pipeline… the final products we put together are truly world-class marketing campaigns.

Amy P., Global Security Company

We wouldn’t have closed nearly as many deals without you!

Dakota Davis, Emarsys

You guys are the one vendor I don’t have to constantly beg for improvements.

Amy Patterson, Arctic Wolf

The ROI we get on direct mail campaigns is the highest of all our marketing activities. It works.

Nick Badgett, Return Path

Wow, this campaign looks so sharp!

Claire Couch, Conga

We sincerely appreciate your creativity and your partnership!

Dakota Davis, Emarsys

Our team LOVED the mailers, and they got great feedback.

Stephanie Miller, Return Path

Your creative has an impact every time.

SEAN BRADY, EMARSYS

We love doing business with you.

Amy Nelson, Emma

This campaign rocked. People we’ve reached out to 20 times in the past with no luck responded to this one.

SEAN BRADY, EMARSYS President of Americas

We had people tell us that it was the best campaign they had ever seen.

JOHN KWIATKOWSKI, Octiv

With 24 meetings booked and 5 deals closed within 8 weeks, the mailer has paid for itself.

MELISSA GINDLING, VIBENOMICS

Frequently Asked Questions

How do I join Casino Campaign Club?

Becoming a member is easy! Email our partner Jamey Perlinski, Owner of Executive Services, at [email protected].
What's the campaign schedule?
The best way to ensure campaigns stay on time and on budget? Build in buffers. That’s why we start working on each campaign a full three months before it needs to ship.

Creative blocks, approval delays, time zones, translation, shipping delays, and any unforeseen bumps in the road…we’ve got time to adjust and still deploy your campaign on time and on budget.

If you choose to send your campaigns at the beginning of each quarter, for example, your schedule could look like this:

Q1 Schedule
- January: Deploy Q1 Campaign/Q2 Kick-off
- February: Q2 Concepts & Creative
- March: Q2 Production & Assembly
Q2 Schedule
- April: Deploy Q2 Campaign/Q3 Kick-off
- May: Q3 Concepts & Creative
- June: Q3 Production & Assembly
Q3 Schedule
- July: Deploy Q3 Campaign/Q4 Kick-off
- August: Q4 Concepts & Creative
- September: Q4 Production & Assembly
Q4 Schedule
- October: Deploy Q4 Campaign/Q1 Kick-off
- November: Q1 Concepts & Creative
- December: Q1 Production & Assembly
NOTE: Remember, promotional products and packaging are produced by external vendors (sometimes overseas). With that comes a certain level of uncertainty around shipping, customs, production delays, etc. We’ll troubleshoot any issues that arise on your behalf and keep you in the loop, but very rarely there can be delays outside everyone’s control.
What does Casino Campaign Club cost?

Short answer: That’s largely up to you.

Each quarter, you’ll pay a fixed membership fee (guaranteed not to increase for one year) plus a variable cost per campaign.

All creative services and project management (e.g. “Quarterbacking”) are included in the fixed quarterly Campaign Club membership fee.

You then select a recipient quantity and variable cost budget ahead of each quarter.*

Variable cost includes promotional products, packaging, printing, assembly, and shipping.

*You’re welcome to change your audience size and variable cost budget each quarter.
What's my payment schedule?

Your fixed membership payments are invoiced prior to each quarterly campaign kick off.

Once you submit each quarter’s kick-off questionaire, you’ll be invoiced for the full estimated variable cost. (We’re required to pre-pay promotional product vendors and shipping on your behalf.)

Once your campaign ships, we will adjust final variable cost up or down if needed and apply the difference to your next invoice.
Who would be on my creative team?

Creative teams can vary from client to client, which is why we give you a single point of contact — your Quarterback!

We select your team members based on your industry and individual freelancer’s skills and availability.

In addition to Creative Quarterback’s client roster, our freelancers have worked with folks like Microsoft Internet Explorer, Chase Bank, the Hoosier Lottery, Indianapolis Motor Speedway, St. Vincent Hospitals, Switchyard Brewing Company, BeeFree Gluten-Free Products, Marketing Evolution, Compendium, Gannett, Indy’s Child, CTI Group, Enterprise Rental Cars, Walmart, Allstate, Charles Schwab, Westin Hotels, First Financial Banks, WordSentry, MarketShare, Rook Security, ProofHQ, CloudOne, Blue Ribbon Products, North American Hardware Association, Indianapolis Super Bowl Committee, David Boudia (Olympic diver), U.S. State Department, ESPNW, University of Tennessee, Avant Healthcare, and many others.

Meet Our Team
What if I want to do more than four campaigns per year?

We’ll be happy to increase campaign frequency, and additional campaigns can be completed at a discount.
What does a Quarterback do?
Think of a Creative Quarterback like a general contractor on a home renovation — except for all things creative. Your QB will do the following:
- Be your single point of contact.
- Draft an all-star creative team using our network of proven freelancers.
- Calculate and communicate your quarterly variable cost.
- Manage your campaign budget.
- Manage all vendors and freelancers.
- Manage all milestones and deadlines.
- Oversee campaign fulfillment and shipping.
- Coordinate client checkpoints, reviews, feedback, and approvals.
- Pay freelancers and vendors on your behalf.

“How can we meet our revenue goals?”

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“How can we help remind players why they should return?”

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“How can we increase our response and conversion rates?”

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“How can we continue the conversation with our VIP players?”

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Membership Now Open

Casino Campaign Club membership is limited, so reserve your spot today! Remember: We begin working on new campaigns three months prior to deployment.

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