HOW DO I MARKET MY B2B BUSINESS?

Creative Prospecting Campaigns

Campaign Club is a creative direct mail lead generation program that helps fill your funnel with warmer, more responsive prospects every quarter — like clockwork. We manage the process from start to finish so every campaign happens on time, on budget, and on message.

WHAT'S IN IT FOR YOU?

Member Benefits

We’re all about win-wins here at Creative Quarterback. Campaign Club allows our team to plan, create, and execute further in advance and on a set schedule. In return, you receive our Member-Only savings on all promotional items (20% savings over non-members) and a host of additional benefits designed to help you (and your budget) breathe easier:

20% Promo Savings Over Non-Members
Predictable (Yet Flexible) Quarterly Spending
Fuller Funnels & Warmer Prospects
Entire Process Managed by Our Team (Not Yours)
Cross-Functional Campaign Expertise
Creative Campaigns Unique to You (No Overlap)

Join the Club

WHAT YOU CAN EXPECT

Quarterly Deliverables

As a Campaign Club member, you can count on a set number of campaigns (four) delivered on a set schedule (beginning or end of each quarter). No more uncertainty. No more missed opportunities. No more sales team confusion. No more panicked end-of-quarter Hail Marys.

Three Creative Concepts Per Quarter (Choose One)
Holistic Budget Management & Ordering
End-to-end Project & Vendor Management
Creative Campaign Copy, Illustration & Design
Branded Packaging, Assembly & Shipping
Proactive Planning One Quarter in Advance

Join the Club

We’re seeing an 11x return on our campaigns.

Nick B., Return Path

We wouldn’t have closed nearly as many deals without you!

Dakota Davis, Emarsys

I’ve loved working with you all… was seriously blown away!

Rachel Downey, Share Your Genius

We received our sample mailer, and it looks sooo nice! Everyone loves it. Thank you!

Rachel Rich, Return Path

“Wow, this campaign looks so sharp! Can’t wait to check it out and share it with the team!”

Claire Couch, Conga

The ROI we get on direct mail campaigns is the highest of all our marketing activities. It works.

Nick Badgett, Return Path

We sincerely appreciate your creativity and your partnership!

Dakota Davis, Emarsys

Our Sales Dev team LOVED the mailers, and they got great feedback.

Stephanie Miller, Return Path

WOW! I love it. This is perfection!

Dakota Davis, Emarsys

Your creative has an impact every time.

SEAN BRADY, EMARSYS

The cupcake campaign is a hit with our prospects, and we’re seeing great results!

Nora Snoddy, Emma

This is exactly what campaigns are supposed to do–create conversations and brand awareness.

SEAN BRADY, EMARSYS

We love doing business with you.

Amy Nelson, Emma

We got our first inbound lead 30 minutes after the prospect received his box in the mail.

MELISSA GINDLING, VIBENOMICS

Our target customers are marketers, so they all appreciate beautiful presentation and nice branding!

Stephanie Miller, Return Path

I LOVE working with the CQB team… you ALWAYS show up!

Dakota Davis, Emarsys US Field Marketing Manager

It’s wonderful to log into my email in the morning and find everything in perfect order.

STEPHANIE FLINT, Return Path

This campaign rocked. People we’ve reached out to 20 times in the past with no luck responded to this one.

SEAN BRADY, EMARSYS President of Americas

[My prospect] said that our name has been tossed around the office all day…AND to top it off I got an appointment.

Dakota Davis, Emarsys US Field Marketing Manager

We had people tell us that it was the best campaign they had ever seen.

JOHN KWIATKOWSKI, Octiv VP Enterprise Sales

Very nice. I really like the campaign.

Ohad Hecht, Emarsys CEO

With 24 meetings booked and 5 deals closed within 8 weeks, the mailer has paid for itself.

MELISSA GINDLING, VIBENOMICS

YOU GUYS ROCK. The car mailer was such a HIT!

Dakota Davis, Emarsys

Happy this campaign is running so smoothly!

Amy Nelson, Emma

You guys are the best. You make it easy!

Stephanie Miller, Return Path

We were excited to see all of the awesome ideas… super unique and really ties into our new messaging!

Tyler Hinkle, Octiv

Frequently Asked Questions

How do I join Campaign Club?

Becoming a member is easy! Fill out our short form here or email Nicole at [email protected].
Is direct mail still effective?
Yes! When done correctly, direct mail prospecting campaigns can be a strategic asset for B2B companies.

The magic formula must include:
- High-quality mailing list
- Creative copywriting and design
- Impactful gift
- Diligent follow up
- Teamwork
Campaign Club is structured around this formula, which is why it works. Check out our Portfolio page to see real-life examples.
What is the average return on direct mail?
ROI can vary significantly depending on several factors:
- Quality of your list
- Audience type and size
- Follow up strategy
- Sales cycle
- Budget
For our clients, we often see things in the range of 4-11x returns. (We even had a company that recouped their entire campaign cost within 8 weeks!)
What is a prospecting campaign?

In our world, a prospecting campaign is a physical direct mail kit that includes a branded box, info card from a sales associate, and a gift. The goal of each campaign is to make a positive brand impression, pique prospects’ interest, and secure a “yes” to a sales meeting or product demo.
What is the best day to send direct mail?

When it comes to direct mail campaigns, there is no “best day.”

Prospecting lists typically include people across the U.S., which means shipping delivery varies by location.

Once gifts arrive, sales representatives work follow up activities into their personal schedules.

Suffice it to say, don’t worry about the day of the week — just focus on diligent follow up!
What's the campaign schedule?
The best way to ensure campaigns stay on time and on budget? Build in buffers. That’s why we start working on each campaign a full three months before it needs to ship.

Creative blocks, approval delays, time zones, translation, shipping delays, and any unforeseen bumps in the road…we’ve got time to adjust and still deploy your campaign on time and on budget.

If you choose to send your campaigns at the beginning of each quarter, for example, your schedule could look like this:

Q1 Schedule
- January: Deploy Q1 Campaign/Q2 Kick-off
- February: Q2 Concepts & Creative
- March: Q2 Production & Assembly
Q2 Schedule
- April: Deploy Q2 Campaign/Q3 Kick-off
- May: Q3 Concepts & Creative
- June: Q3 Production & Assembly
Q3 Schedule
- July: Deploy Q3 Campaign/Q4 Kick-off
- August: Q4 Concepts & Creative
- September: Q4 Production & Assembly
Q4 Schedule
- October: Deploy Q4 Campaign/Q1 Kick-off
- November: Q1 Concepts & Creative
- December: Q1 Production & Assembly
NOTE: Remember, promotional products and packaging are produced by external vendors (sometimes overseas). With that comes a certain level of uncertainty around shipping, customs, production delays, etc. We’ll troubleshoot any issues that arise on your behalf and keep you in the loop, but very rarely there can be delays outside everyone’s control — like volcanic ash grounding FedEx flights.

(Yes, it happened.)
What does Campaign Club cost?

Short answer: That’s largely up to you.

Each quarter, you’ll pay a fixed membership fee (guaranteed not to increase for one year) plus a variable cost per campaign.

All creative services and project management (e.g. “Quarterbacking”) are included in the fixed quarterly Campaign Club membership fee.

You then select a recipient quantity and variable cost budget ahead of each quarter.*

Variable cost includes promotional products, packaging, printing, assembly, and shipping.

*You’re welcome to change your audience size and variable cost budget each quarter.
What's my payment schedule?

Your fixed membership payments are invoiced prior to each quarterly campaign kick off.

Once you submit each quarter’s kick-off questionaire, you’ll be invoiced for the full estimated variable cost. (We’re required to pre-pay promotional product vendors and shipping on your behalf.)

Once your campaign ships, we will adjust final variable cost up or down if needed and apply the difference to your next invoice.
Who would be on my creative team?

Creative teams can vary from client to client. We select your team members based on your industry and individual freelancer’s skills and availability.

In addition to Creative Quarterback’s client roster, our freelancers have worked with folks like Microsoft Internet Explorer, Chase Bank, the Hoosier Lottery, Indianapolis Motor Speedway, St. Vincent Hospitals, Switchyard Brewing Company, BeeFree Gluten-Free Products, Marketing Evolution, Compendium, Gannett, Indy’s Child, CTI Group, Enterprise Rental Cars, Walmart, Allstate, Charles Schwab, Westin Hotels, First Financial Banks, WordSentry, MarketShare, Rook Security, ProofHQ, CloudOne, Blue Ribbon Products, North American Hardware Association, Indianapolis Super Bowl Committee, David Boudia (Olympic diver), U.S. State Department, ESPNW, University of Tennessee, Avant Healthcare, and many others.

Meet Our Team
Can I send campaigns to non-prospects?

Absolutely! Check out our Cheer Squad Program, which helps you engage clients and/or employees.
What if I want to do more than four campaigns per year?

We’ll be happy to increase campaign frequency, and additional campaigns can be completed at a discount.
Where can I see samples of your work?

Visit our Portfolio page to see some of our recent projects and read more about our customer success stories.
What does a Quarterback do?
Think of a Creative Quarterback like a general contractor on a home renovation — except for all things creative. Your QB will do the following:
- Be your single point of contact.
- Draft an all-star creative team using our network of proven freelancers.
- Calculate and communicate your quarterly variable cost.
- Manage your campaign budget.
- Manage all vendors and freelancers.
- Manage all milestones and deadlines.
- Oversee campaign fulfillment and shipping.
- Coordinate client checkpoints, reviews, feedback, and approvals.
- Pay freelancers and vendors on your behalf.
Meet Our Team

“How can we fill the funnel and meet our sales goals?”

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“How can we help give the sales team a reason to follow up with prospects?”

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“How can we increase our response and conversion rates?”

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“How can we continue the conversation with those already in our pipeline?”

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“How can we re-engage, educate, and up-sell our current customers?”

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Membership Now Open

Campaign Club membership is limited, so reserve your spot today! Remember: We begin working on new campaigns three months prior to deployment.

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