COVID-19 IS NO MATCH FOR CREATIVITY

GET BACK IN THE GAME

Keeping the sales pipeline humming, especially during these challenging times, is the foundation of a positive business outlook. The better your bottom line, the more employees you can retain — and the more you can all help rebuild the economy.

SaaS companies are in a unique position to continue contributing. Your employees are tech savvy, adept at working virtually, and eager to help however they can. We know the feeling.

That’s why we created the Pipeline Recovery Program (PRP), inspired by our signature Campaign Club offering, to help restore your pipeline, reengage your workforce, and bolster the U.S. economy.

Join In

“In times of great stress or adversity, it’s always best to keep busy, to plow your anger and your energy into something positive.”

– Lee Lacocca,

“What lies behind us and what lies ahead of us are tiny matters compared to what lies within us.”

—Ralph Waldo Emerson,

“The ultimate measure of a man is not where he stands in moments of comfort and convenience but where he stands in times of challenge and controversy.”

—Martin Luther King Jr.,

FINALLY, SOMETHING SIMPLE

HOW IT WORKS

With so many prospects working remotely, you may wonder how to continue (or even start) direct mail lead generation efforts. Many people are not at the office to receive packages, and you don’t have their home addresses.

Yet, the only time most folks leave the house right now is to check their mailboxes.

At Creative Quarterback, we’re blessed to already have a virtual creative team, established vendor network, and “essential services” fulfillment partner. With a few tweaks to our normal process, we can still help you use direct mail to boost prospect engagement and close new business when it matters most — right now.

Pick Your Campaign Kit Concept
Approve Campaign Creative
Create Your Target Email List
Execute Digital Outreach
Book Meetings & Get Home Addresses
Ship Gifts to Engaged Prospects

Try It Out

ADJUSTING TO A NEW REALITY

IT'S TIME FOR WIN-WINS

We understand this isn’t “business as usual.” Though we’re a small team, we want to do whatever we can to help SaaS companies be able to participate in the Pipeline Recovery Program and get the economy cranking again.

That means temporarily cutting our margins, relaxing payment terms, and accelerating our process to get you up and running faster. Plus, while you’re closing more deals, you’ll also be supporting U.S. small business, manufacturers, and postal service heroes.

With a little teamwork, everyone wins.

Discounted Creative Services
Flexible Payment Terms (Let's Chat)
Incentivize Engagement With Gifts
One-Off Shipping Via Online Store
Shipping Charges Billed Monthly

Frequently Asked Questions

How much does the program cost?
The Pipeline Recovery Program has three cost components.
- Fixed Cost: $4,500 (50% up front; balance delayed 30 days), which covers kit concepting, project management, and creative.
- Variable Cost: Set your own variable cost budget, which covers gifts, packaging, and kit assembly. (We can provide guidance.) Variable cost must be paid prior to CQB ordering any materials.*
- Shipping Cost: Since you’ll order kits on-demand via our online store, we bill shipping cost incurred at the end of each month.
Note: We are waiving online store setup and usage fees for this program.

All payment via ACH bank transfer or credit card vs. snail mail checks please.
How do we target people working from home?
Unlike our standard Campaign Club process, which ships bulk mailers prior to sales team outreach, the PRP flips that model on its head.
- Your sales team creates an email prospecting list.
- Your sales team reaches out to prospects via email.
- Incentivize prospects to engage and book demos/meetings with a high-value gift.
- Request a mailing address (home or office) for each prospect who schedules a demo/meeting.
- Your sales team triggers gift shipments via a simple online store (<5 minutes to order).
How does this program support U.S. businesses?

Whenever possible, we will present kit concepts featuring items from U.S.-based companies and work with U.S.-based packaging suppliers.

Our fulfillment partner is also based here in the U.S., as are all the members of our campaign creative team.

We’ll also use the U.S. Postal Service for shipping.
Will our participation help in other ways?

Creative Quarterback will make a donation to the Bozeman Health COVID-19 Compassion Fund on behalf of every PRP participant.
How many kits should we stock at first?

Our rule of thumb is to order 20-25% of your total email target list quantity in gifts.

For example, if your sales team reaches out to 500 prospects via phone/email to request meetings, plan on 100-125 gift kits.

We can work with you to restock campaign kits if you run out. (That’s a good problem to have!)
What kind of gift should we send?

Since PRP gifts are reserved for a sub-set of the target list, you may wish to budget for a higher-end gift that provides greater incentivize for prospects to engage.

That said, gifts don’t necessarily have to be ‘expensive’ to help drive engagement. Whatever your budget, our team will present three gift options for you to choose from.

We’ll also place special focus on developing concepts that deliver useful items for these unique times (e.g. gifts perfect for working from home).
How long will it take to get everything ready?

This program condenses our standard 12-week campaign process to 5-6 weeks.

We may be able to move even more quickly if you complete action items ahead of schedule and if your selected gifts have a quicker turnaround time.

*It’s possible we may experience unforeseen COVID-19-related delays during the process. However, we do everything we can to ensure that doesn’t happen.
Can our kits be branded?

Yes! Your kit shipping box will feature a custom sticker on top, as well as a custom info card inside.

Depending which the concept you select, the gift item may also be able to be logo branded. We will include that information in your concept presentation.

*Note: We are not using our fully-custom printed shipping boxes like we do for our normal Campaign Club program. They take longer to produce and are more expensive. The PRP is designed to get you up and running more quickly.
Do I need to buy special software?

There’s no software to purchase or messy implementations to wade through. We’re keeping things simple, quick, and easy.

The only system involved is an online ordering store your team logs into when requesting kits.

We’re waiving store setup and usage fees for this program.
Can we track shipments?

You bet. Each kit includes tracking.

Note: At this time, the Pipeline Recovery Program is limited to U.S. based prospects.
Can we make kits for our existing clients?

Absolutely. If you’d like to show your clients extra love during this time, let us know.

We can create gift kits for them instead of prospects — or do a second version of the box sticker and info card so you can ship to clients or prospects.
Can we do multiple campaigns within the PRP?

The PRP is a one-time program designed for the unique COVID-19 situation.

Given that, you’re limited to a single campaign per company.

(Reordering/restocking kits in the store is fine though!)

If you’d like to do additional campaigns in the future, we can walk you through our ongoing Campaign Club memberships.
Can current Campaign Club members participate?

The Pipeline Recovery Program is only open to companies not already engaged in Campaign Club.
Where can we see samples of your work?

Visit our Portfolio page to see some of our recent projects and read more about our customer success stories.

Get Back in the Game

Let’s refill your pipeline, reengage your sales team, and help restart the U.S. economy.