THE CHALLENGE

Creative Brief

Big Sky Yoga Retreats offers luxurious mind-body-nature experiences for women in the wilds of Montana, including hiking, yoga, and horseback riding. When Founder Margaret Burns Vap realized her outdated website didn’t represent the quality of retreats she provided, she enlisted Creative Quarterback for a brand refresh and complete website overhaul. Big Sky Yoga Retreats wanted to showcase their sub-brands, blog, and stunning photography — without losing any SEO traffic. Challenge accepted.

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THE SOLUTION

Creative Approach

Having attended several BSYR retreats in the past, CQB founder Nicole Ross had first-hand knowledge of the brand, offerings, and luxury attendee experience. We started by creating a complementary brand suite, including logos for BSYR and sub-brands Cowgirl Yoga and Cowgirls vs. Cancer.

Then we turned our focus to BSYR’s digital presence by building a sleek, modern, and mobile-friendly WordPress website with a new color scheme, copy, integrated blog, and design. We showcased the company’s amazing photography and implemented a SEO strategy to help drive traffic to the new site.

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HOLY SMOKES! WOW! IT ROCKS! AMAZING!…How fast can we launch? This is too exciting. What a fantastic job!

Margaret Burns Vap, Founder, Big Sky Yoga Retreats

Every time I visit the new site, I get really excited and proud of all of the work Margaret and team have done. I’m proud to be a part of this extremely cool site.

Larry Stanley, Yogatographer, Big Sky Yoga Retreats

Have I mentioned how much I adore the copywriting? I’ve never told ANYONE that because I’m so picky.

Margaret Burns Vap, Founder, Big Sky Yoga Retreats

(Wo)man Behind the Curtain

Big Sky Yoga Retreats is a one-woman show, so our team of freelancers provided the manpower and quarterbacking needed to tackle this job.

Eyes on the SEO Prize

Google traffic is the main source of Big Sky Yoga Retreat’s business. Every website decision was made with this in mind. Thanks to search-friendly copy, a fully-integrated blog, and behind-the-scenes SEO metadata and keyword strategy, we’re proud – but not surprised – to report that Big Sky Yoga Retreats avoided the typical post-launch dip in SEO traffic and has consistently seen higher traffic than before.

Luxury Website

Shifting from HTML and Dreamweaver to our WordPress Page Builder editor allows the client easy creative control over her new website. The best part? Upkeep no longer requires writing a mess of code, meaning she can now take the reins and maintain the site herself.

Visit New BSYR Website

Tackle Your Creative Wish List

If you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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