Creative Brief

Big Sky Yoga Retreats offers luxurious mind-body-nature experiences for women in the wilds of Montana, including hiking, yoga, and horseback riding. When Founder Margaret Burns Vap realized her outdated website didn’t represent the quality of retreats she provided, she enlisted Creative Quarterback for a brand refresh and complete website overhaul. Big Sky Yoga Retreats wanted to showcase their sub-brands, blog, and stunning photography — without losing any SEO traffic. Challenge accepted.

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Creative Approach

Having attended several BSYR retreats in the past, CQB founder Nicole Ross had first-hand knowledge of the brand, offerings, and luxury attendee experience. We started by creating a complementary brand suite, including logos for BSYR and sub-brands Cowgirl Yoga and Cowgirls vs. Cancer. 

Then we turned our focus to BSYR’s digital presence by building a sleek, modern, and mobile-friendly WordPress website with a new color scheme, copy, integrated blog, and design. We showcased the company’s amazing photography and implemented a SEO strategy to help drive traffic to the new site.

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HOLY SMOKES! WOW! IT ROCKS! AMAZING!…How fast can we launch? This is too exciting. What a fantastic job!

Margaret Burns Vap, Founder, Big Sky Yoga Retreats

Every time I visit the new site, I get really excited and proud of all of the work Margaret and team have done. I’m proud to be a part of this extremely cool site.

Larry Stanley, Yogatographer, Big Sky Yoga Retreats

Have I mentioned how much I adore the copywriting? I’ve never told ANYONE that because I’m so picky.

Margaret Burns Vap, Founder, Big Sky Yoga Retreats

Tackle Your Creative Wish List

If you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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