THE CHALLENGE

CREATIVE BRIEF

Conga (formerly Octiv) provides digital document transformation that lead to business-critical efficiencies and more revenue generation.

From Contract Lifecycle Management (CLM) to document generation, data and process automation to e-Signing and AI, Conga does a lot to make their clients’ lives easier. We wanted to return the favor.

They first requested help filling their sales funnel with warmer leads and promoting brand awareness, so they signed up for Campaign Club Lite. The following year, they opted to join Cheer Squad and have us create direct mail kits for strategic customer milestones.

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THE SOLUTION

CREATIVE APPROACH

For their first prospecting campaign, (then) Octiv wanted a concept that would be versatile across various verticals, increase general brand awareness, and drive prospects to schedule a product demo. The result was a fully-custom kit featuring a resistance parachute for prospects whose existing business processes were slowing them down.

We then executed two additional campaigns, one of which invited recipients to enjoy exclusive helicopter tours over San Francisco during Dreamforce and the other that urged prospects to reexamine their contract management process with a branded microscope-themed kit.

Prospects are the only ones feeling the love, though. Conga’s suite of Cheer Squad gifts are geared toward existing clients and are sent one-off via an online store to recognize major milestones (e.g. welcome, implementation complete, renewal).

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I’ve rolled the implementation kits out to our team and they couldn’t be happier.

Elise, Conga

These [Cheer Squad kits] turned out great. I can’t thank you and your team enough!

Elise, Conga

The Conga team is loving our recent direct mail piece!

Claire, Conga

Wow, this campaign looks so sharp! I can’t wait to share it with the team.

Claire, Conga

Our BDR team found the helicopter direct mail campaign super helpful.

Claire, Conga

Starting Small

Unlike our typical campaign club member, Octiv began their first campaign with a mighty sales team of… one person! (#itcanbedone) That meant the typical cadence of sending boxes to 200-250 leads at once would be completely overwhelming from a follow-up perspective. No worries though! We offered to split shipments into 50-kit batches. Better follow up = better ROI.

Change is Constant

Since Creative Quarterback’s early days, we’ve worked with three (yep, three!) versions of this company. What began as Tinderbox became Octiv. In 2018, Octiv became Conga. Throughout the evolution, our business model kept us flexible whenever points of contact and branding changed.

Customers Matter

By the time 2019 rolled around, the stars aligned for us to work together in a new way–creating customer-facing direct mail kits through our new Cheer Squad program. After all, client experience is a HUGE differentiator!

LEARN MORE ABOUT CONGA

TACKLE YOUR CREATIVE WISH LIST

If you’re spending your days in meetings, on calls, or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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