THE CHALLENGE

CREATIVE BRIEF

Conga (formerly Octiv) provides digital document transformation that lead to business-critical efficiencies and more revenue generation.

From Contract Lifecycle Management (CLM) to document generation, data and process automation to e-Signing and AI, Conga does a lot to make their clients’ lives easier. We wanted to return the favor.

They first requested help filling their sales funnel with warmer leads and promoting brand awareness, so they signed up for Campaign Club Lite. The following year, they opted to join Cheer Squad and have us create direct mail kits for strategic customer milestones.

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THE SOLUTION

CREATIVE APPROACH

For their first campaign, (then) Octiv wanted a concept that would be versatile across various verticals, increase general brand awareness, and drive prospects to schedule a product demo. The result was a fully-custom kit featuring a resistance parachute for prospects whose existing business processes were slowing them down.

We then executed two additional campaigns with similar goals, but pivoted messaging. For one, we invited recipients to enjoy exclusive helicopter tours over San Francisco during Dreamforce. For the other, we urged prospects to reexamine their contract management process and get further clarity with a branded microscope-themed kit.

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The Conga team is loving our recent direct mail piece!

Claire, Conga

Wow, this campaign looks so sharp! I can’t wait to share it with the team.

Claire, Conga

Our BDR team found the helicopter direct mail campaign super helpful.

Claire, Conga

TACKLE YOUR CREATIVE WISH LIST

If you’re spending your days in meetings, on calls, or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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