Emplify began in 2011 as a mobile app company called Bluebridge Digital. They were born from a single statistic: smartphones had outsold PCs for the first time ever. From there, they rocketed quickly into the largest provider of destination apps in the world. As they grew, they created an internal app to engage their own employees—and that app launched a movement.
In early 2016, two key things happened: they decided to pivot the company toward employee engagement apps, and Wiley Publishing asked them to write a book about it. But when you’re already busy envisioning, creating, and selling a new product, redirecting a company and refining a manuscript can be hefty processes, so they drafted Creative Quarterback to help get them over the finish line.Return to Portfolio