THE CHALLENGE

CREATIVE BRIEF

Built for the visual era, the Movable Ink platform enables brands to create compelling visual experiences that are based on relevant data and unique for each customer at every moment.

The New York-based company is known for its fun brand and culture, so we were excited when they reached out for a one-off prospecting campaign. Their goal was to improve upon past direct mail campaigns that had not creatively tied together the gift and messaging. They also wanted to try our fully-branded boxes!

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THE SOLUTION

CREATIVE APPROACH

Though Movable Ink wasn’t ready for our full Campaign Club program, our single campaign offering was a perfect fit. They would receive the same white-glove treatment, including all concepting, creative, project management, and fulfillment, but with a smaller budget.

Since their platform is all about the power of visual experiences, we pitched the idea of creating a custom coloring book that would feature designs inspired by real Movable Ink client emails and landing pages. Prospects could then color each page to bring the visuals to life and make designs their own!

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I am so excited about these proofs! They look amazing.

Michelle B., Movable Ink

I still have the box your team created on my desk and really love it.

Michelle B., Movable Ink

I really like the messaging here!

Michelle B., Movable Ink

TACKLE YOUR CREATIVE WISH LIST

If you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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