THE CHALLENGE
Creative Brief
Nextech, formerly the ExactTarget Foundation, is a computer science education non-profit that helps transform K-12 technology consumers into next-generation technology pioneers. As with most non-profit organizations, they lacked the marketing budget to hire full-time in-house staff or afford a traditional creative agency. But, they had a long list of marketing needs — and little time to execute before their public launch. That’s when CQB stepped onto the field.