Octiv (formerly TinderBox) is a software platform that redefines sales productivity. They reached out to us as they were preparing for a major trade show called Sirius Decisions. They planned to host a special evening prospecting event during the show featuring an interactive cooking experience. With so much time and money invested in the event, Octiv needed to be sure that their top prospects would be there and be impressed.
Return to PortfolioOur team created a direct mail campaign to promote the event – but not just any old flat paper invite. In keeping with the cooking class theme, we designed a custom spice set that color-coordinated with their brand (thanks to paprika, chili flakes, cayenne, and black peppercorns) and included a playful invitation to match. We also created signage and other promotional items for the evening itself. Needless to say, their prospects loved the campaign. But, more importantly, they showed up for the event.
Return to PortfolioIf you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.
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