THE CHALLENGE

CREATIVE BRIEF

You know how bulk email never cater to your personal preferences? And how if you actually muster the oomph to “update your email preferences,” you usually land on a static preference center so unappealing you can’t help but “X out” immediately? And then you’re stuck with the same bland, irrelevant emails to which you eventually end up unsubscribing altogether even though you were once genuinely interested in the sender’s content? Whew. It’s a vicious cycle.

That’s where Preferably comes in. Their platform uses beautiful and dynamic question asking and conditional logic to create personalized email and web content tailored for each end user. By presenting an ongoing series of strategic questions, companies learn more about their audiences with every digital interaction and route rich preference data to relevant company systems. Then, they use that data to send emails subscribers actually care about and to create preference centers that are dynamic, intuitive, branded destinations people actually want to visit and interact with.

THE SOLUTION

CREATIVE APPROACH

When Brian recruited CQB, all he had was a company name and an idea (and, of course, a wealth of industry expertise and personal gumption). Since he needed help with branding, promotional presentations, email and preference center mock-ups, and a “teaser website,” our versatile team was the perfect fit. He had the technical expertise, and we had the creative chops. He had the vision, and we had the ability to translate it to the market. That’s what we call a win-win.