THE CHALLENGE

CREATIVE BRIEF

As street cred goes, Print Resources Indy (PRI) has it made. Print and promo powerhouse? Check. More than a decade of industry expertise and leadership? Check. Close-knit community support with their fellow big-hearted Hoosiers? Check.

Print Resources serves Indianapolis’ biggest brands as a one-stop-shop for all print, promotional, fulfillment, and dimensional direct mail needs. Yet, in the decade of partnership with CQB Founder Nicole Ross, PRI hadn’t refreshed their brand or website. They work with many of Indy’s top tech companies, and it was time for their own site to reflect their high-caliber work and service.

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THE SOLUTION

CREATIVE APPROACH

We started with a corporate brand refresh. They wanted to keep their well-known blue and yellow palette and core brand icon, but we updated the shades, fonts, and brand mark layout to give the logo a much-needed modern update. We then tackled the new website, from initial planning to copy, photography to web design, and SEO to development.

Throughout the process, we focused on: 1) designing a more intuitive and organized site map for their wide range of services, 2) displaying more engaging content showcasing actual projects, and 3) writing copy to match their Midwest-friendly yet professional personality. The result? A top-notch brand and website that reflect PRI’s high-caliber clientele and services.

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We love the new site and everything is working great!

Kurt Ellinger, Print Resources

This website looks soooooooooo good!

Robin Lanning, Print Resources

Im a big fan of working [via CQB’s project management system]. Keeps me on my toes!

Kurt Ellinger, Print Resources

Website Reprint

As a print and promo shop—and especially as one that hadn’t updated their online presence in a long time—PRI had high hopes for their new site. In addition to full design and development refresh, we also incorporated online payments, social media feeds, client tools and resources, custom photography, and an easy-to-use editor so PRI could maintain the site over time.

Upping the SEO Ante

PRI has strong loyalty to the Indianapolis community, and they wanted to continue to grow that with a solid SEO strategy. We incorporated search-friendly copy, a fully-integrated blog, and behind-the-scenes metadata and keywords to help Hoosiers find their new favorite print and promo shop.

A Model That Works

CQB offered the flexible schedule and business-friendly budget PRI craved. Plus, we quarterbacked all files, content, feedback, tasks, and deadlines throughout the process so PRI could focus on what they do best—wowing their clients.

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TACKLE YOUR CREATIVE WISH LIST

If you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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