THE CHALLENGE

CREATIVE BRIEF

Return Path is an Indy-based company that provides email insight to organizations worldwide. They know inboxes inside and out – from deliverability to maximum reach, they drive results and increase revenue like nobody’s business.

That’s why it was important that their quarterly lead generation efforts run smoothly and efficiently. For their in-house team, trying to coordinate and create campaigns for these globe-scattered clients was getting to be too much. Enter Campaign Club!

RETURN TO PORTFOLIO

THE SOLUTION

CREATIVE APPROACH

We took over their entire campaign process from concept to shipping — and everything in between. Every quarter, we provide three creative ideas for them to choose from. Then, we execute more than 100 tasks to get 1,000 kits out the door.

As for the international component? We integrated translated copy into different box and information card versions for each campaign. Then, we handle the international shipping for them.

RETURN TO PORTFOLIO

We’re seeing an 11x return on our campaigns.

Nick, Return Path

We received our sample mailer, and it looks sooo nice! Everyone loves it.

Rachel, Return Path

The ROI we get on direct mail campaigns is the highest of all our marketing activities. It works.

Nick, Return Path

Going Global

While most of our client campaigns ship to US recipients, we can accommodate international campaigns with advance notice. We’ve worked with Return Path for several years, and we now have our partnership process down to a science.

Small Footprint

Return Path sends to a large list each quarter, so the per-kit budget stays on the smaller side. We also try to keep packaging size down and use recyclable materials. But, a small gift can still make a big impact with the right messaging.

Whitepaper Inspiration

Return Path likes to always include a printed copy of their latest whitepaper, so we use those report topics as our inspiration when it’s time to come up with concepts for each campaign. We even design our campaign materials to coordinate perfectly!

LEARN MORE ABOUT RETURN PATH

TACKLE YOUR CREATIVE WISH LIST

If you’re spending your days in meetings, on calls, or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

SUBMIT KICKOFF QUESTIONNAIRE