Creative Brief

Torchlite is an Indianapolis-based technology client that handles digital marketing for small and medium companies so they can focus on what they do best — running the business. Torchlite came to us in full “start-up mode.” They had a brand identity they liked, but no internal creative resources to develop a corporate template library, edit and design their eBooks, or redesign their “DIY website.” They were also in the midst of trying to raise funding. They needed to overhaul their marketing image in a big way — and fast.

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Creative Approach

We drafted a cross-functional team of 12 freelance creatives and coordinated their efforts through the project Quarterback. In the span of three months, we delivered corporate templates, collateral and eBooks, a photo shoot and video, investor materials, print and promo orders, and a fully-custom, responsive, and SEO-optimized website.

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This is darn near PERFECT. You really get what we’re trying to do.

Susan Marshall, CEO, Torchlite Marketing

If we’d tried to tackle all this ourselves, we wouldn’t have a new website right now.

Susan Marshall, CEO, Torchlite Marketing

Tackle Your Creative Wish List

If you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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