trueU is a non-profit membership-based organization that provides people-driven leadership development. Members learn to create environments where the best employees stay, their communities thrive, and their bottom lines grow.
In short, they do great work. But they had one major hurdle–communicating the value of their great work to potential clients. More than anything, their website was confusing and left visitors unsure what (if anything) to do next. They needed clearer content, more intuitive design, and ultimately a more creative, compelling message to engage their ideal members. That’s where we stepped in.Return to Portfolio