THE SOLUTION
CREATIVE APPROACH
Vibenomics (Fuzic at the time) joined CQB’s Campaign Club, the only subscription-based, B2B direct mail prospecting program of its kind. Opting for our “LITE” membership option, Vibenomics received two unique campaigns–each deployed twice. Not only did that give them a new quarterly touchpoint with prospects, it spread out the follow-up responsibilities for their small-yet-mighty team.
We began by targeting family fun centers and designed, ordered, packaged, and deployed their first campaign to 250 prospects. Inside each kit, we put a custom-labeled energy drink, full-print sweat towel artfully rolled inside a branded wristband, and a customized card that drove prospects to request a demo.
The results? Within 24 hours of the mailers arriving, five prospects called to schedule demos. One person called within 30 minutes of receiving his kit and said “I want to buy Fuzic.” The next day, they had four more inbound leads. One week later, 12 more. One member of their sales team told us, “Because of this campaign, someone calls my cell daily.”
To keep the good times rolling, we then targeted ice cream franchises and grocery stores with an “Audio a la Mode” campaign. Prospects received a delicious, custom-labeled brownie, branded ice cream scoop, full-print ice cream cups, and a customized info card.
The same day that campaign arrived, Fuzic booked 5 demos. On day 2, they had 9 demos and secured 68 new store locations. Talk about people loving the vibe!
Return to Portfolio
