THE CHALLENGE

CREATIVE BRIEF

Headquartered in Vienna, Austria, Emarsys is a global SaaS leader in B2C marketing with more than 1,500 clients in 140 countries around the world. In 2015, they planted their flag in Indianapolis to establish their North American headquarters. They needed to make a splash in the U.S., a market where they had little presence. They hired Creative Quarterback to help introduce Emarsys to the States and fill their sales pipeline.

RETURN TO PORTFOLIO

THE SOLUTION

CREATIVE APPROACH

We began by helping Emarsys with creative event support for their North American Launch Party. From logistics to signage, swag to onsite support, video to photography, we handled all the creative details so the Emarsys team could focus on their guests.

We then turned our attention to lead generation, coordinating direct mail campaigns for 300-500 prospects quarterly. We oversee the entire process from brainstorming to quoting, design to copy, and packaging and shipping.

RETURN TO PORTFOLIO

Companies we’ve been reaching out to for months [without luck] responded [to this campaign.] Two of those prospects have had 19 and 21 prospecting activities previously, and they responded to this one.

Sean Brady, President of Americas, Emarsys

This type of creativity represents the kind of company we want to work with.

Emarsys Prospect, Lead Gen Campaign Recipient

My prospect raved about the campaign. He said that our name has been tossed around the office all day, and everyone has been stopping by his office to play with the workout band we sent… AND, to top it, off I got an appointment!

Dakota Brock, Field Marketing Manager, Emarsys

This rocked.. We are already getting meetings set up from the drop.

Sean Brady, President of Americas, Emarsys

TACKLE YOUR CREATIVE WISH LIST

If you’re tired of pinching pennies to afford traditional agencies or cobbling together one-off contractors who never speak to each other, it’s time to try Creative Quarterback.

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